Vietnam – A Rising Hub for Beauty Innovation in Southeast Asia
With a population of over 100 million and a young, digitally-savvy demographic, Vietnam is one of Southeast Asia’s most dynamic beauty markets. Rapid urbanization, growing disposable income, and increasing demand for clean, innovative skincare are fueling market growth — expected to reach USD 2.8 billion by 2033. Influences from K-beauty, J-beauty, and wellness trends make Vietnam not just a market, but a launchpad for regional product innovation.
100M+
population
60%
under age 35
7.09%
GDP growth
2.8B USD
Beauty market
Our Ingredient Portfolio
Active Ingredients for Cosmetics
A curated portfolio of high-performance actives: anti-aging, brightening, anti-acne, and skin barrier boosters – standardized and tested for efficacy.
Base Systems for Skincare & Haircare
Emulsifiers, thickeners, solubilizers, and surfactant systems designed to ensure product stability, sensory appeal, and ease of formulation.
Functional Raw Materials for Wellness
Natural and clinically-backed ingredients supporting inner beauty, stress management, and immune balance – ideal for supplements and nutricosmetics.
Concept & Formula Development Support
Co-creation services that blend market insight, trend analysis, and technical expertise – helping brands go from idea to shelf with speed and confidence.
CANNABIOT
HEMP FOR SKIN AND MICROBIOTA WELLNESS
Cannabiot is a hemp derived active ingredients produced from seeds treated with our exclusive Bioliquefaction Technology in order to release the complete phytocomplex of the plant....
ALOFERM HF
BOOSTED ALOE THROUGH FERMENTATION
ALOFERM HF therefore contains a phytocomplex that is reinforced thanks to the combined action of enzymes and Saccharomyces cerevisiae. This process boosts the cosmetic action of aloe both at metabolic and skin level.
CAVACURMIN®
CAVACURMIN® CURCUMIN COMPLEX
CAVACURMIN® is a highly bioavailable curcumin complex that is around 40 times more efficiently absorbed than standard turmeric extract. The complexation with the naturally occurring oligasaccharide gamma-cyclodextrin results in a free-flowing, easily dispersible powder.
About LILIUM
A specialized brand under Kanetora Group, LILIUM offers high-quality raw materials and acts as a formulation partner to beauty and wellness brands in Vietnam.
ADVANCED MATERIALS
INTERNATIONAL TRADING
MANUFACTORY
Modern factory producing FIBC bags and plastic films with 6,000 tons/month capacity, certified BRC & ISO, serving food, agriculture, and industry.
Supplying 28,000+ tons/month of PP & PE resins to global partners with strong compliance and stable logistics.
Innovative specialty materials for manufacturing and industrial sectors, with continuous R&D investment.
FREIGHT & LOGISTICS
Top 50 logistics provider in Vietnam, serving 350+ customers with end-to-end supply chain solutions.
VISION & MISSION
Vision 🌿
Mission 🎯
Core Values
To be the most trusted raw material partner for Vietnam’s fast-growing beauty and health industries – where science, quality, and service converge.
To deliver safe, innovative, and sustainable ingredient solutions that accelerate our customers’ success in product development.
Technical Integrity
Clean & Sustainable Supply
Proactive Collaboration
WHY CHOOSE US?
LILIUM is not just a distributor — we are your dedicated partner in product formulation. With deep insights into Vietnamese consumer behavior, we help your brand localize global innovations in a way that resonates with local preferences.
We offer ingredient solutions alongside fast, flexible technical support in the local language — guiding you from ideation to formula optimization, backed by real feedback from labs and end users.
What you gain by working with LILIUM:
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Strong connections with top-tier OEM/ODM labs and major brand owners in Vietnam
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Concept-driven support based on market trends — from claim design to texture mapping
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Strategic ingredient positioning aligned with local brand needs
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Localized technical consulting and marketing storytelling tailored to the Vietnamese market
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Fast response times, flexible MOQs, and long-term, trustworthy partnerships
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OUR CLIENTS
Beauty brands
looking to differentiate through clean, functional ingredients
Local OEM/ODM laboratories
developing private-label and custom formulations
Spa & wellness product developers
seeking botanical, skin-friendly actives
Let’s Start the Conversation
Whether you're exploring innovative ingredients, looking to co-develop unique formulations, or simply want to learn more about what LILIUM can offer — we’d love to hear from you.
📩 Fill out the form and our team will get back to you shortly with personalized support and expert insights.
